FOAFTALE NEWS
NEWSLETTER
OF
THE INTERNATIONAL SOCIETY FOR CONTEMPORARY LEGEND RESEARCH
IN THIS
ISSUE
From
the Editor
Perspectives
on Contemporary Legend:
Baddeck, Cape Breton, Nova Scotia, June 3-7, 2009:
Program
Book Reviews
From the Editor
This issue of FOAFtale News includes the program and abstracts of ISCLR’s
twenty-seventh annual meeting, which will take place in Baddeck, Nova Scotia
from June 3 to June 7, 2009. As the abstracts show, this will be an extremely
interesting meeting. Ian Brodie and the other organizers have been doing a
splendid job. I look forward to seeing many of you at the meeting.
This spring, in the midst of a global
economic crisis, reports of murders have made headlines around the world. On
April 3, the American Civic Association in my own hometown of Binghamton, New
York became the site of a mass murder. Jiverly Wong, an immigrant from Vietnam
who had recently lost his job, shot thirteen people, most of whom were students
in an advanced English class, and then killed himself. In the aftermath of this
heartbreaking tragedy, people have struggled to understand what happened.
Talking with friends and colleagues often
helps us to get through difficult times. Last week I had a good talk with my
friend Janet Langlois, who suggested that the concept of criminal ostension
applies to the recent mass murder. She was absolutely right. Folklorists have
tracked rumor-panics about residence hall massacres from the late 1960s to the
late 1990s and beyond. Hatchet men, “Little Bo Peep” costumes, and “Scream”
masks have figured prominently in such rumor-panics, which have scared many
students. As a sophomore at Mount Holyoke in 1968, I pedaled my bike more
quickly after hearing that a hatchet man might be coming to our campus sometime
soon. More than thirty years later, on April 20, 1999, two students at
Columbine High School in Littleton, Colorado translated their awareness of
criminal behavior into violent action, wounding and killing fellow students and
teachers.
Since the murder of thirty people by
student Cho Seung-Hui at Virginia Tech on April 16, 2007, many college campuses
have improved their security systems. Cho Seung-Hui had mailed photographs and
videotapes of himself to NBC before committing the Virginia Tech murders.
Before he began shooting in Norris Hall, he blocked all of the building’s main
entrances. As details about the massacre in Binghamton emerged last week, we
learned that Jiverly Wong had blocked the American Civic Association’s back
entrance with his car. Before coming to the building, he had mailed a letter
and several photographs of himself and his guns to a television station in
Syracuse. Clearly, the narrative description of Cho Seung-Hui’s murders had set
a pattern for Wong’s ostensive rampage.
Rumor-panics and mass-media reports have influenced the current situation, in which anti-heroes wielding guns exert a terrible fascination. As legend scholars, how can we contribute to the dialogue on this subject? It seems important to ask what we can do.
Elizabeth
(Libby) Tucker
PERSPECTIVES ON CONTEMPORARY LEGEND
International
Society for Contemporary Legend Research
Twenty-seventh
International Conference
Baddeck, Nova
Scotia, Canada
June 3-7, 2009
The International
Society for Contemporary Legend Research is pleased to announce that the 2009
Perspectives on Contemporary Legend Twenty-seventh International
Conference is to be held at the Inverary Resort in Baddeck, Cape
Breton, Nova Scotia, summer home of Alexander Graham Bell and site of the first
powered flight in the Commonwealth.
For further
information or travel advice, contact:
Ian Brodie
Department of
Heritage and Culture
Cape Breton
University
Sydney, NS B1P 4X5 CANADA
Office Phone:
902-563-1418
Toll-Free: 1-800-474-7212,
ext 1418
E-mail:
ian_brodie@cbu.ca
Web: http://faculty.cbu.ca/ibrodie/isclr2009/
Travel:
Baddeck is approximately one hour away from Sydney Airport (YQY), which is
served principally by Air Canada, with connector flights from Halifax and
Montreal. For those not choosing to rent a car, transport to and from Baddeck
can be arranged.
Halifax
International Airport (YHZ) is approximately three and a half hours away from
Baddeck, and is served by Air Canada, American Airlines, Continental, Delta,
Northwest, United, and WestJet Airlines, with connector flights to most major
transit hubs, including Heathrow. Daily shuttle service is available, but for
attendees wishing to take advantage of Cape Breton’s natural beauty, a rental
car is recommended.
PROGRAM
Wednesday, June 3:
6pm Evening Welcome
Thursday, June 4:
9-10:30 You Are What You Eat
Kirsten Hardie
Food Packaging Telling Tales?- Real or Fictitious?
Robert MacGregor
Chinese Culinary/Restaurant Contemporary Legends and Rumours:
The Historical Intertextuality of Multiple Origins
Ian Brodie and Shera-Lea Crichton
Welcome to the World of Mad Cow
10:30-11 Break
11:00-12:30 Legends Across Time
Gail de Vos
A Tragic Love Story: The Tale of the Ballad of "The
Gypsy Laddie"/"Gypsy Davy"
Jeanmarie Rouhier-Willoughby
The Devil and the Ark: Russian Legends on Noah and the Flood
12:30-2:30 Lunch
2:30-5:00 Cyberlegendry
Lisa Machin
Forwarding an "Assemblage of War": Chain Emails as
Contemporary Legends?
Elizabeth Tucker
"LMAO - That Wasnt Even Scary": Comments on
Legend-Related Performances on Youtube
(½ hour break)
Stephen E. Wall
Ominous Links: A Journey through the Hypertext of
African-American Conspiracy Theorists
Virginia Fugarino
I (Don't) Like Ike: Post-Hurricane Legends in Electronic
Discussion
Friday, June 5:
9-10:30 Roundtable: Contemporary Legend in the Classroom
10:30-11 Break
11:00-12:30 New Directions 1
Filip Gralinski
Grepping the Net for Urban Legends
Diane E. Goldstein
Something's Afoot: Transvaluation, Retruthing and
Repurposing - Is There a Contemporary, Contemporary Legend Process?
Mikel J. Koven
Towards a Folklore Praxis of Popular Cinema: A Case
Study of Dirty Pretty Things
12:30-2:30 Lunch
2:30-3:30 New Directions 2
Bodil Nildin-Wall
It is True - It was Written by a Journalist
Jon D. Lee
Full Circle: The Recycling of Disease Narratives
(½ hour break)
4:00-5:00 Houses, Heroes and Holiness: Legends of
Newfoundland
Janice E. Tulk
With a Potbelly Stove on His Back: Local Character Anecdotes
about Mi'kmaw Matthew 'Mattie' Mitchell
Jodi McDavid
Cure and Curse: The Priest's Supernatural Abilities as
Depicted in Newfoundland Folklore
Saturday, June 6:
9-10:30 The Politics of Legends / The Legends of Politics
Janet Langlois
"Just Urban Legends": Political Talk in the Case
of Detroit Mayor Kwame Kilpatrick
Cathy Lynn Preston
Sarah Palin and Barack Obama: Joke, Rumor and Legend, and
Politics in the U. S. Presidential Campaign, 2008
Patricia A. Turner
I Had the Best Night's Sleep in 8 Years: Obama Election
Personal Experience Narratives
10:30-11 Break
11:00-12:30 The Professionals
Andrea Kitta
"Polio Pics" and the Doctor from Toronto: The Use
of Vaccination Contemporary Legends by the Public and the Medical Community
Elissa R. Henken
Architectural Anomalies and Aetiologies
Carolyn E. Ware
Rabid Cows and Undead Dogs: Veterinary Occupational Legends
12:30-2:30 Lunch
2:30-5:00 AGM
6:00 Banquet
Sunday, June 7:
Tour
TBA
Welcome to the World
of Mad Cow
Shera-Lea Crichton and Ian Brodie
Cape Breton University
In May of 2003, one case of Mad Cow Disease (Bovine Spongiform Encephalopathy) was reported in Northern Alberta. Within days beef and cattle exporters found themselves barred from South Korea, Japan, Australia and, most importantly, the United States. Soon thereafter a legend cycle emerged: the cow was a victim of a deliberate infector from south of the border. This paper began as a student assignment by Crichton for Brodie's undergraduate Urban Legends class: with her permission Brodie has expanded upon some of the ideas presented therein to explore ideas about the nature of 'disease' and legend. At the same time, it is a heuristic reading of a young Albertan's efforts to present aspects of her province's identity to an Atlantic Canadian audience which in recent years has seen much of its own youth move to Alberta for employment in the oil industry.
Traditional
ballads, songs that tell a story that has been distilled to its essence and set
to music, have been passed down through the centuries, changing to suit the
tastes of singers, borrowing from the music of the day, and borrowing from each
other. When traditional ballads crossed the ocean to the New World, their shape
and meaning was altered through rationalization by singers and publishers of
songsters and the elements of time. And, while many of these ballads are still
being sung, an even more recent trend has been to take the stories, or
particular elements from the stories sung in the ballads, and to rework them in
different formats: as novels, short stories, poetry, film and comic books.
Based on
research for my recent book, Stories from
Songs: Ballads as Literary Fictions for Young Adults (Libraries Unlimited,
2009), this paper will present a case study of the Child ballad, “The Gypsy
Laddie,” or as it is better known in North America, “Gypsy Davey.” There has
been much discussion on both sides of the Atlantic about this ballad, its
historical connections, the values expressed, and changes made in it through
the aegis of time and travel. Associations have been made with this ballad to
various old world legends regarding Lord Cassilis and his lady as well as the
infamous Gypsy leader Johnny Faa as well as the myth of Eurydice and Orpheus
and the medieval lay of Sir Orfeo. As ballad commonplaces and supernatural
motifs, such as bespellings, were modified and rationalized when the ballad
arrived in the new world, the story changed drastically. These changes will be
explored as will the ways the various contemporary reworkings, reclaiming some
of the magical attributes of earlier versions, are keeping “The Gypsy Laddie”
alive for new generations of listeners and readers.
Among the many
attempts to demonize or de-legitimize the candidates during the 2008
presidential campaign were tales cobbled together from out-of-context
quotations and other snippets of real news stories, or from satirical opinion
pieces and blogs. These politically motivated tales were then posted online or
circulated by e-mail and passed off as real news stories themselves. They offer
“proof” that Barack Obama is a Muslim or wasn’t born in the United States, or
heals the infirm when he touches them; that John McCain confessed to committing
war crimes in Vietnam; that Sarah Palin made statements that were even less
cogent than her actual statements; and so on. The intriguing thing about these
stories is that their credibility rests on the credibility of the mainstream
news media, even as they contribute to the undermining of the credibility of
the mainstream news media. This paper will present several examples of the
phenomenon, summarize the efforts of the indefatigable debunkers at snopes and
urbanlegends.com to track the various distortions to their sources, and discuss
the ever-increasing role of journalism as a source of raw material and verisimilitude
for material that may be considered a sub-genre of contemporary legend.
In the early
morning hours of September 13, 2008, Hurricane Ike landed on the Galveston
coast, moving into the state of Texas and knocking out power for approximately
four million people (Feibel et al 2008). Ike landed as a category three storm
with winds of 110 miles per hour (Drye 2008), and, prior to the storm’s
landfall, the residents of Galveston Island were told to evacuate, although
thousands of Galvestonians refused. After the storm, questions arose in the
wake of the natural disaster regarding the extent of Ike’s damage (both human
and financial) and about when life in the greater Houston-Galveston area would
return to normal.
Rumors and
legends are common after disasters and, among other functions, serve as a way
to share information that has been heard in situations when information may be
ambiguous or difficult to gather. As days passed after Ike, power was restored
to larger numbers of residents, allowing more people to gain access to
information sources, such as the Internet and television. Articles on Internet
sites created places for readers to find out information, but, due to the
ability to leave comments on articles or blogs, they also created places for
individuals to add to, question, support, or discredit information put forth by
both the news “authorities” or by other individuals. This paper will explore
legendary material resulting from two Internet items on the Houston Chronicle’s website. It will
highlight some of the trends in the legends that circulated in these posts,
including some of the anti-legendary responses, and will comment on some of the
possible functions of these legendary materials.
When the
Perspectives in Contemporary Legend seminars began twenty seven years ago in
Sheffield, Bennett, Smith and Widdowson, defined their mandate to, “stimulate
discussion of the nature, forms and functions of the legends of our time” (1986, 8). While many of
the legend types we study have stayed the same over those twenty seven years,
the times have not, and it is no stretch to surmise that the nature, form and
functions of the legend reflect those changes. The impact of technology, media
and other cultural changes on legend telling in the interim have been
significant enough that Jan Brunvand suggested in frustration at one of our
meetings and later in print (2004) that the “urban” legend was, in fact,
vanishing. And although others would argue that the legend is still very much
alive and vital, there can be no question that the contemporary, contemporary
legend is often disseminated differently - by the push of a computer key, on a
website, or through a photo-shopped image, and that the term “urban legend” has
become a part of common parlance along with the popularity of self-conscious
legend debunking in popular culture. Twenty seven years ago it would indeed
have been an impossibility to find a news story reflecting the popular use of
the term and concept, such as could be found in the reported words of outgoing
American Vice President, Dick Cheney, in January 2009, “It’s just an urban
legend that I exceeded my authority as Vice President” (Khanna, 2009). This new
popularized use and view of contemporary legend as shorthand for an untrue
story might appear easy to ignore, since our work is not primarily concerned
with debunking, but there can be no question that the popular concept has an
impact on the people who tell the legends
we study, creating legend self-consciousness and hyper-sensitivity to both
the terminology and the genre.
This paper
will explore the idea that technology and debunking genre-sensitivity have
created a series of processes tied to issues of transvaluation, retruthing and
repurposing of legend. Parallel to the work of Urry (1992) and Rojek (1998) on
“post tourism”, “characterized by the fact that the tourist increasingly
accepts the commodified world and therefore does not seek authentic values” (Blom
32), this paper will explore the notion of “post legend” process, a process
which, like post-tourism, concentrates on a secondary layer of meaning and
experience. Although this is largely a discussion paper, rather than a case
study, examples will come from legendary content and performances surrounding
the discovery of six (severed) feet that washed up on the shores of British
Columbia last summer.
References
Bennett,
Gillian, Paul Smith and J.D.A. Widdowson. 1987. “Introduction”, Perspectives on Contemporary Legend Volume
II, Sheffield, Sheffield Academic Press, 7-9.
Brunvand, Jan
Harold.2004. “The Vanishing Urban Legend” Midwestern
Folklore, 30, 2, 5-20.
Blom, Thomas.
2000. “Morbid Tourism – A Postmodern Market Niche With an Example From Althorp”
Norsk Geografisk Tidsskrift, 54,
29-36.
Khanna, Satyam
“Cheney: It’s Just An ‘Urban Legend’ that I ‘Exceeded My Authority’ As Vice
President”, Think Progress, Jan. 7,
2009. http://thinkprogress.org/2009/01/07/cheney-urban-legend/ . Accessed on Feb.12. 2009.
Rojek, C.
1998. “Cybertourism and the Phantasmagoria of Place” in Ringer, G (Ed.) Destinations: Cultural Landscapes of
Tourism, London: Routledge, 33-48.
Urry, J. 1992.
Tourist Gaze: Leisure and Travel in
Contemporary Societies. London: Sage.
For the past
seven years I have been collecting Polish chain letters for my website
dedicated to modern folklore. In 2007 I started compiling urban legends, with
the focus on Polish legendary material available on the Internet. The question
soon arose about how to find as many legendary needles as possible in the Web
haystack.
The initial
approach was to simply use the Google search engine and submit queries for
urban legends in general and specific tale types in particular. Web pages with
legends were stored in a consistent and systematic manner using a browser
add-on (just keeping links/bookmarks is not enough as the half-live of a web
page is surprisingly short). Unfortunately, the procedure involved hours of
painstaking labour, carefully hand-crafting hundreds of queries and looking
through hundreds (sometimes thousands) of Google results, almost all of which
were false positives.
The solution
is to apply techniques developed in computational linguistics and information
retrieval and to create a specialised computer system for collecting legends
from the Web. In this paper, I will present such a system, capable of capturing
and storing web pages containing urban legends. The system's modules include a
web robot fetching blog entries, comments to news articles, Internet forums and
Usenet groups (these are the publicly available Internet sources where urban
legends crop up most often). Another module sifts through all these texts in
search of urban legends. The same techniques as the ones used e.g. for spam
filtering are applied and the system learns what looks like an urban legend
from the feedback received.
Finally, some
estimates of the coverage of urban legendry by web texts will be given.
In
contemporary food packaging design a wonderful world of words, images and tales
exists. Behind the obligatory product name and ingredients listings consumers
can read clever puns, intimate stories and interesting facts upon the box front
or label. In many instances yarns are spun, tall tales are told as marketing
approaches stretch our imaginations and distort truths in the attempt to sell.
Whilst
packaging has always attracted consumers via words and image, increasingly the
way in which packaging as ‘silent salesman’ (Pilditch, 1973) operates is
intriguing. The language used in label designs is increasingly more
entertaining in its effort to entice us to buy. We are spoken to in a familiar
tone as packaging design enters into big conversation with us through its small
type.
This
presentation investigates how packaging as a vital marketing tool and cultural
artefact communicates to consumers through its printed commercial messages,
cleverly designed with its physical form. Through a number of dynamic
international case studies (including The Fabulous
Bakin’ Boys, Firefly Water, Ben and Jerry’s) the presentation will
explore what packaging offers beyond its food contents and how the language of
a brand can form comfortable acquaintances and provoke interactivity with
consumers.
The
presentation considers how words tell
tales about the product, culture and consumers. Examples will showcase
unusual and unique stories that are played out upon the pack as brands project
their identities and values, and occasionally, create fun, fictitious facts
that we are invited to engage with through its words.
Drawing upon
theories from material culture and marketing the presentation considers the
psychological function of packaging and how consumers engage with food
packaging; how they use and relate to the packaging; how they form emotional
bonds with the product.– how packaging offers lively creative thinking and
tales that can intrigue.
Legends
explaining the natural landscape, whether the formation of mountains, rivers or
lakes, have long been studied, especially when in the form of onomastic tales.
What I plan to examine here is legendry about the man-made landscape,
concentrating my attention on buildings. Much of this legendry is in the form
of aetiologies, explaining why a building has taken a particular form (shape,
decoration, location); some describes the responses of architects, clients, or
the public to the building created. Architectural legends appear with especial
frequency on college campuses, but arise also in connection with civic
constructions and private homes. I plan to delineate the range and variety of
these legends and discuss some of the concerns and attitudes expressed
(rivalry, treachery, jealousy, disdain, arrogance, practicality).
Contemporary legends
concerning immunization are prevalent both on the internet and in the lay,
alternative health, and medical communities. These legends, which are
frequently treated as fact by members of the above mentioned communities,
inform medical decision making and become the basis for medical information.
Additionally, they are used as a method of training medical professionals and
as a way to reinforce the beliefs of the medical community. Legends concerning
contamination and disease spread are common; however, some of the most
disturbing legends are often mundane at first appearance. The link between MMR
and autism may be prevalent in the media and a cause of concern, but it is the
stories concerning the refusal of education and medical treatments that may ultimately
inform inoculation decision making. Since the lay public, alternative health
care communities, and medical professionals believe these stories to be true,
dissuading their beliefs can be difficult, especially once these stories are
picked up by the media or are widespread on the Internet. My research involves
Internet and media analysis used in conjunction with personal interviews to
demonstrate the use of these legends, their inherent issues, and provide
possible solutions for communicating medical risk.
Towards a Folklore
Praxis of Popular Cinema: a case study of Dirty Pretty Things
Mikel J. Koven
University of
Worcester, United Kingdom
Alan Dundes suggested, in his 2004 Presidential Address to
the American Folklore Society, that Folklore studies lacked a grand theory of
its own. This paper takes issue with that assumption, and argues that folklore
studies' continued quest for the role of the traditional within any cultural
phenomenon is, in fact, a grand theory of folklore; one which simultaneously
recognizes the object-oriented connotation of the word "folklore"
while also denoting a specific theoretical position. A popular movie, while
clearly not an object of folklore, can still be studied as folklore through the
utilization of folklore praxis, through an interrogation of the filmic text in
light of the role which tradition either plays or rejects.
In order to explore this folklore praxis
applied to popular cinema, this paper proposes four informing questions: 1)
What group is the film about and what are the relationships of the filmmakers
to that group? 2) What are the main expressive forms in the film, including the
use of folklore genres, and what are the connections of that expressive form to
the group in question? 3) Given the group's expressive forms, what has been
retained over the years (traditional) and what has changed (dynamic)? And 4)
what other expressive forms can be seen in the film?
The "organ theft" legend at the
heart of Stephen Frears' film Dirty Pretty Things will be discussed as a case
study of this praxis. More than simply a film which dramatizes a famous urban
legend, seeing the film folkloristically enables an alternative understanding
of the processes and meanings of the text which would have hitherto remained
largely ignored using alternative methodologies.
When Michigan
State Attorney General Michael Cox noted that allegations against the
then-mayor of Detroit, Kwame Kilpatrick, were “just urban legends,” he
inadvertently picked up on many residents of the Greater Metropolitan Detroit
Area’s debates about their city leader’s possible misdeeds. Cox’s statement,
designed to protect the mayor by debunking accusations of official misconduct,
accurately named the flow of talk in the city and its suburbs.
People argued
whether or not there had been an infamous party at the mayoral mansion sometime
in 2002, whether or not the party may have resulted in the severe beating of
lap dancers by the mayor’s wife, their subsequent deaths in 2003, and the
related laying off of Detroit Police officers and the mayor’s bodyguards
(Executive Protection Units or E.P.U.) assumed to be too close to the case.
Although the Mayor and his Chief of Staff were ultimately removed from office
in 2008, accused of perjury and misconduct, and have served or are serving jail
sentences among other sanctions, the rumored party and its aftermath remain
unverified.
This paper
will be a preliminary presentation of data, drawn from The Detroit Free Press’s investigative reporter Bill McGraw’s
coverage, and from 25 college-student data searches, interviews with Detroit
residents, and evaluations. The latter data set is part of a group ethnographic
project on the Kilpatrick case, conducted in the fall of 2008 as part of a
course focusing on interdisciplinary approaches to rumor and legend. Part of
the focus of the analysis will be to test rumor and legend models, especially
those concerning the intersection of talk, politics, and the court system as
well as various media representations.
Full Circle: The
Recycling of Disease Narratives
Jon Lee
Memorial University
of Newfoundland
Conspiracy
theories, xenophobic gossip, and etiological arguments constitute three of the
more common forms of narrative that circulate during disease outbreaks. All of
these forms are ultimately damaging, whether to communities, businesses, ethnic
groups, or individuals. A logical response to this problem entails countering
such narratives, either post-creation or while they are still nascent. However,
legends have proven notoriously difficult to eradicate, and predicting what
exact narrative forms will appear in future epidemics is
largely
futile.
Scholarship
detailing the possibilities of eradicating or countering narratives is full,
and details many of the problems associated with such acts: that rumors seen as
being personally consequential and relevant are more likely to be believed and
spread (Kimmel and Keefer 1991); that spreading rumors is thus a purposive
action for both narrator and narratee (Bordia and DiFonzo 2005); that
rumor-telling is a social act, shaped by the communities we have been raised in
(Fine and Khawaja 2005); and that it is not even necessary that a narrator
believe a rumor to have some impetus for passing it on-only a belief that the
events in the narrative could have happened (Fine and Khawaja 2005).
Drawing on
research from folklore, as well as other fields, this paper will examine some
of the reasons behind the popularity and longevity of rumors, and will attempt
to offer new strategies for dealing with harmful narratives. Ultimately, it is
my hope to offer a few simple strategies that, while they may not eliminate the
narratives altogether, should greatly lessen their negative impact.
In 2005 and
2007 three widely circulated rumours appeared on the Internet. Allegedly,
Chinese restaurants in Georgia, New Jersey, and British Columbia were serving
rats as chicken. The three cases are recent manifestations of Chinese foodlore
urban legends and rumours.
My paper will
explore the texts, the discourses, the multiple origins of the ‘Chinese
Restaurant Foodlore’ – legend and rumours. Texts and motifs develop from a
large body of expressive practices developed by cultures. Rather than analyzing
a single incident (a synchronic analysis), I will discuss the legend, rumours,
their happenings and meanings through time, approximately 205 years. In
discourse theory this is known as diachronic analysis. Aspects of the legend genre
will be shown and presented, from Canada, United States, Great Britain, and
Australia. Intertextual story weaving will be presented; some of the texts will
include: political and labour slogans and discussions, songs, jokes, cartoons,
advertisements, children penny dreadful books and comics, stage presentations,
television and radio shows and most recently e-mail and pictures posted on the
Internet.
The concept of
memes, ideas that propagate in social environments, will be discussed as they
related to disgust, an emotional trait of feeling sickly. Disgust is one of the
emotions that is most commonly evoked by contemporary legends and rumours.
Eating rats and mice evokes the highest degree of disgust and the event is the
longest remembered, most discussed, and the most disseminated urban legend.
Because of this recent research on memes, and disgust, my presentation infers
that for over 205 years, many types of texts, woven through various
English-speaking cultures, the ingestion of rats and mice as a legend, as a
rumour continues to circulate in 2008.
Following the
deployment of larger numbers of Canadian Forces to Afghanistan and the United
States invasion of Iraq in 2003, I began to receive emails, from a number of my
contacts, that were, essentially, chain letters of support for troops serving
in either Afghanistan or Iraq, encouraging me to pass along the email. These
emails consisted of an assortment of photographs of soldiers in combat, engaged
in routine drudgery, or humanitarian work sometimes combined with military or
patriotic symbols, and accompanied by captions, slogans or verse that, when
taken together, convey a narrative about the military personnel depicted in the
photographs. These chain letter emails bear a striking resemblance to the
emergent practice of decorating the outside of homes and business and other
outdoor spaces described by Jack Santino as “Folk Assemblage” (Santino19) that began to appear after the launch of
the Gulf War in 1991, that Santino asserts are a public expression of concern
and support for the service personnel involved in the war (Santino 27) that
serves to connect like-minded people in the community (Santino 28) and provide
them with the feeling that they are actively helping the troops serving in the
war (Santino 32).
Jan Fernback
(2003) and Russell Frank (2003), among others, have shown that internet
contemporary legends are, like their oral counterparts, “reflections of a
collaborative response to some form of community crises” (Wyckoff 1993: 2).
Examples of the chain emails sent to my informants and myself, as well as those
found on social networking sites and Web Pages employ different combinations of
the same or similar photographs, symbols, messages, and narratives, and may
portray soldiers from the United States in one email and those from Canada in
another, or depict troops serving in either Afghanistan or Iraq, not unlike the
“photographic urban legends” described by Russell Frank (2003) that combine
real photos with fictitious texts (Frank 136). Through a closer examination of
the content, structure, and the context of diffusion of these email assemblages of War, I aim to show that
they may also be regarded as contemporary legends.
References
Brunvand, Jan
Harold. “Folklore in the News (And, Incidentally, on the Net).” Western Folklore 60.1 (Winter 2001):
47-66.
Dorst, John.
“Tags and Burners, Cycles and Networks: Folklore in the Telectronic Age.” Journal of Folklore Research 27.3
(1990): 179-190.
Fernback, Jan.
“Legends on the net: an examination of computer mediated communication as a
locus of oral culture.” New Media and
Society 5.1 (2003): 29-45.
Fine, Gary Alan.
“ Introduction: Toward a Framework for Contemporary Legends.” In Manufacturing Tales: sex and money in
contemporary legends. Ed. Gary Alan Fine. Knoxville, Tennessee: University
of Tennessee Press, 1992, 1-42.
Frank,
Russell. “Worth a thousand words:” The photographic urban legend and the
illustrated urban legend.” Contemporary
Legend New Series, Vol.6 (2003): 119-145.
Santino, Jack.
“Yellow Ribbons and Seasonal Flags: The Folk Assemblage of War.” JAF
104.415 (Winter 1992): 19-34.
Wyckoff, D.
“Why a Legend? Contemporary Legends as Community Ritual” Contemporary Legend 3: 1-36.
This paper
emerges from work conducted for my PhD thesis on the role of the priest as
illustrated in the folklore of Atlantic Canada. Historically, the priest has
had an impact in small Atlantic Canadian communities, as elsewhere, in the
interpenetrating spheres of politics, community economics, religion, and
culture. Coping mechanisms to deal with the omnipotence of the priest include
expressions of ambivalence, anger, and amusement. These expressions are
typically manifested in story and legend as well as song, jokes, dites,
memorates, proverbs, personal experience narratives, and so on.
In general,
the Priest as a character features prominently in legend, although for the most
part, these narratives tend to be supernatural legends, historical legends or
morality tales with a similar complex of motifs and themes. Stith Thompson’s
Motif Index of Folk Literature identifies one hundred and twenty-five
clerical narrative motifs found repeatedly in tradition. And as Lawrence Taylor
notes, “priest stories, and the beliefs and behaviour associated with such
clergy are -- collective representations on the nature of religious power”. The
narratives provide an outlet for concerns otherwise unexpressed in folk
religious culture and thereby form a cultural critique of priestly privilege
and behaviour. The expression of political resistance through folkloric forms
(such as stories) provides a socially acceptable counter-hegemonic critical
commentary on social issues through a culturally accepted means of
communication.
This paper
builds upon these issues and examines findings from the Memorial University of
Newfoundland Folklore and Language Archive which address the myriad of beliefs
related to priests and their supernatural powers.
In the wake of
an international – mostly American – debate on autobiographies and novels
purporting to be true events from often chequered careers, Sweden got its own
debate in the late autumn of 2008 to January 2009. The book in question was
first published in 1995 and written by the Swedish journalist Liza Marklund,
who is also a well-known author of crime novels. The original title is Gömda
– en sann berättelse (Hidden – a True Story), but it has also been
published in English with the more spectacular title Buried Alive. In
September 2008 Monica Antonsson, another Swedish journalist, published her book
Mia – sanningen om Gömda (Mia – the Truth about Hidden). The debate
started slowly, and it was instigated not by traditional media but by quite a
few private blogs.
Shortly: Buried
Alive is the story of Mia, a highly intelligent Swedish young girl, who
falls in love with and marries a refugee from Lebanon – the man with the black
eyes. He very soon starts to abuse her, physically and psychically. She ends
the marriage and instead meets Anders, a confident and stable man from northern
Sweden. However, her former husband continues to stalk, threaten and abuse her,
their daughter and her new husband. Sweden can’t guarantee their safety and
they flee, first to Chile and later to the USA.
I do not
intend to try to unravel the “Truth”, but rather to outline how both
journalists – but above all Liza Marklund – use clichés from popular culture,
such as bodice rippers, motifs from traditional legends, prejudices about
foreigners and Swedes, all in order to establish their separate truths.
While
folklorists have analyzed popular cartoons and jokes attached to major American
political figures—for example, Michael Preston’s focus on anti-Nixon jokes
circulating between June 1973 and June 1974, Elaine Miller’s focus on the
depiction of Geraldine Ferraro (Walter Mondale’s vice-presidential candidate
during the 1984 Mondale/Regan presidential campaign) in editorial cartoons, and
Jeannie Thomas’s focus on dumb blond jokes in relation to Dan Quayle (George
Bush’s vice-president from 1989-1993) and Hillary Clinton (first lady to Bill
Clinton during Clinton’s first term as president, 1993-1997)—, relatively few
folklorists have analyzed contemporary legends and rumor and gossip in relation
to American political figures who dominate the national landscape for some set
period of time (one notable early study of rumor and legend in relation to
political figures and national political and social landscapes is Jean-Noel
Kapferer’s work).[1]1 This paper will be a preliminary
review of the jokes and legends associated with the primary political figures
in the USA presidential campaign of 2008: the two presidential nominees
(Democratic candidate, Senator Barack Obama and Republican candidate, Senator
John McCain) and their respective choices of vise-presidential candidates
(Democratic Senator Joe Bidden and Republican Governor Sarah Palin). Of the
four figures, Senator Obama and Governor Palin were by far the figures with
whom jokes and legends were most often associated; thus, the nature of the
jokes and legends associated with them will be my primary focus.
References
Kapferer,
Jean-Noel. 1990. Rumors: Uses,
Interpretations, & Images. New Brunswick: Transaction Publishers.
Miller,
Elaine. 1993. “Politics and Gender: Geraldine Ferraro in the Editorial
Cartoons.” In Feminist Theory and the
Study of Folklore, ed. Susan Tower Hollis, et al., pp. 358-395. Urbana:
University of Illinois Press.
Preston,
Michael J. 1975. “A Year of Political Jokes (June 1973-June 1974); or, The
Silent Majority Speaks Out.” Western
Folklore XXXIV:233-244.
Thomas,
Jeannie B. 1997. “Dumb Blondes, Dan Quayle, and Hillary Clinton: Gender,
Sexuality, and Stupidity in Jokes.” Journal of American Folklore 110:277-313.
Soviet
scholars once claimed that Russian Orthodoxy had a pre-Christian base, which
enabled them to assert that folk tradition was actually not “religious” at all
and could be preserved. Despite this supposed tolerance, the official policy of
atheism in the Soviet Union resulted in a paucity of research on religious
legends. Only in the last ten years has this material been “rediscovered.” The
legends under consideration here provide insight into the extent of
animistic/Christian syncretism within Russian Orthodoxy. They also allow us to
make some significant conclusions about the way biblical material was
re-imagined within the Russian context and about legend genre.
This paper
presents an analysis of Russian legends about Noah and the Flood. In these
legends God orders Noah to build an ark, because humans (except Noah the
Righteous) have become corrupt, and God intends to destroy them in a flood.
However, these stories also present additional details that explain the nature
of reality and identity in the Russian culture. For example, the legends tell
how the remains of mammoths in the Siberian tundra came to be. In addition,
they feature descriptions of the sanctity or evil nature of other animals, such
as the cat and mouse.
Of particular
interest are the relationships between the spouses and between Noah’s wife and
the devil himself. Satan is essential to the legends’ content. In essence, this
legend cycle demonstrates the integral nature of God and Satan within this
belief system. This parallel is also reflected in the spousal relationships
depicted in the legends. Noah interacts with God, while his wife converses with
the devil (and nearly causes her husband’s downfall). This episode certainly
recalls the Fall of Adam and Eve from the Garden of Eden (note that the
Afanas’ev collection includes a legend in which Noah is conflated with Adam and
his wife is called Eve). More importantly, these legends illustrate common
perceptions of gendered identity within the Russian context. Each sex has its
flaws and strengths, which the legends exploit to convey messages about
appropriate social behavior for women and men.
While writing
“Levitation Revisited,” a study of children’s levitation rituals (2008), I
discovered that some of the most intriguing information on this subject is
available on YouTube. Kids have been posting a significant number of videos of
levitation performances, inviting comments that reveal sharp awareness of
legends and rituals circulating within the childhood underground. These comments
have been numerous and complex. How can folklorists analyze comments on YouTube
videos? We need to develop a more systematic methodology for this kind of
analysis, which will be needed as children’s interaction on the Internet
continues.
My paper
analyzes 228 comments on a levitation video posted on YouTube in the fall of
2006. This video, filmed by a female high school student in the state of New
Mexico, ends with the sudden appearance of a monster’s face. Young viewers’
comments on the video have been both evaluative and prescriptive. Both praise
and blame have come from viewers who have been scared by the video, but
unequivocal scorn has come from those who have found the video boring. Some
comments have summed up legends told before levitation performances, while
others have included mock-legends that have circulated on Facebook and MySpace,
as well as through text-messaging. Using Erving Goffman’s Frame Analysis (1986) and Brenda Danet’s Cyberpl@y: Communicating Online (2001), I suggest an analytical approach
to YouTube video comments that elucidates intersecting frames (real life,
performance, and others). Because of the ease with which young people move from
one frame to another, complex interactions grow rapidly as comments multiply.
References
Danet, Brenda.
Cyberpl@y: Communicating Online. New
York and Oxford: Berg, 2001.
Goffman,
Erving. Frame Analysis. Boston:
Northeastern, 1986.
Tucker,
Elizabeth. “Levitation Revisited.” Children’s
Folklore Review 30 (2007-2008): 47-60.
Matthew
‘Mattie’ Mitchell, a Mi’kmaw-Montagnais prospector and guide who lived on the
west coast of Newfoundland between the mid-1800s and 1921, is the subject of
many anecdotes and legends in the present. He is perhaps best known for his
discovery of the Buchans ore deposits when a campfire he built melted nearby
stones. Stories of his adventures ‘on the country’ often depict him as a man of
extraordinary strength, endurance, and skill – he could carry a potbelly stove
on his back, travel extremely long distances by foot, and hunt caribou by the
light of the moon. More recently, it has been said that when his body was relocated
from one cemetery to another a few years after his death, it showed no signs of
decomposition.
What fuels
these narratives? Who tells them and for what purposes? How might these
anecdotes be located in the oral traditions of both Mi’kmaw and non-native
Newfoundlanders? And, what information about intercultural relationships is
embedded in their tellings? This preliminary study of anecdotes found in both
archival sources and print media will explore how such narratives are used in
the present (see Tye 1989), as well as the vernacular attitudes embedded within
them (Hiscock 2006). In particular, it will examine the role of these anecdotes
in the recent resurgence of Mi’kmaw culture in the province, the reclaiming of
Mi’kmaw identity, and the emergence of Mi’kmaw pride.
On November 4,
2008, Barack Obama was elected 44th president of the United States. From
a stage in Chicago, Illinois’s Grant Park, President-elect Obama delivered his
acceptance remarks. In footage familiar to television viewers around the world,
noteworthy attendees such as the Reverend Jesse Jackson, himself once a
contender for the presidency, and talk show superstar Oprah Winfrey, openly
wept as they and the crowd estimated at 240,000 strong hung on every word
uttered by the president-elect.
The impact of
this election result extended far beyond Grant Park. While all presidential elections
ultimately conclude with a winner and a loser, I think the case can be made
that Obama’s win resonated more deeply and with a larger public than any recent
memory. Some have claimed that it is Obama’s identity as the first black US
president that has caused such profound responses. As my own family and friends
began calling and emailing each other after the television networks officially
called the election in Obama’s favor, and through the days and weeks that
followed, I realized that a corpus of personal experience narratives were
developing focused on election night. Similar texts also developed around
individual responses to the Obama’s inauguration on January 20, 2009. Using the
texts I have been able to collect regarding both the election and inauguration,
I will classify and analyze informant personal experience narratives. These
texts offer compelling evidence regarding the aspects of candidate Obama and
the 2007-08 election season that led to unprecedented voter engagement in a
campaign.
This paper
presents an explication of the transmission of conspiracy theory knowledge
through the hypertext mediums of internet forums, websites, and public video
upload sites such as YouTube.com. The central examples are taken from
African-American groups and individuals promoting separatism as a way of moving
against the knowledge contained within conspiracy theory worldviews. They
include advocates of historical revisionist approaches to modern Afrocentrism
as it relates to Moorish and KMT culture, Black Hebrew Israelites, and secular
admirers of the Nation of Islam and the Black Panther Party’s political efforts
during the 1960s and 70s. Global conspiracy knowledge maintains a close
connection to the folklore genre of legend through the wide variety of
conspiracy theories made public via hypertext by African-American groups and
individuals. With so many accessible beliefs on the same subject and important
to members of the same ethnic group—in terms of worldview—the effect produced
is that of the “debate about belief” that Linda Dégh and others find to be a central quality of legend.
This study of
the dissemination of alternate ways of knowing through hypertext mediums also
demonstrates that gaps exist in more traditional means of dispersing knowledge
about government; particularly when it comes to bureaucratic institutions with
a wide range of goals and legal authority such as the American FEMA. With the
debate about conspiracy belief so public in the form of hypertext broadcasting,
it is now more important than ever that bureaucratic institutions examine the
socio-cultural critiques of scholars such as Gary Alan Fine and Patricia A.
Turner. This way they might better participate—for the benefit of the public
services they seek to provide—in the formation and dissemination of knowledge
surrounding their intentions.
Legends play
an important part in veterinary medicine, particularly in the environment of a
large teaching hospital. Vet school instructors warn their students about the
dangers of cockiness through stories of one-time students who playfully
squirted each other with spinal fluid from a dead cow, unknowingly exposing
themselves and classmates to the rabies virus. Or they tell a version of
another near miss, when a university veterinary hospital almost lost its
accreditation because of an intern’s carelessness. After practicing surgical
procedures (in the more elaborated versions, removing its eyes and a limb), the
intern euthanizes the dog, places it in the cooler with other corpses, and then
finds the dog crawling around and crying in pain the next morning.
Veterinarians considering an internship or residency at a particular hospital
are regaled with stories about memorable characters and events there, such as
the overwhelmed intern who committed suicide by jumping from a high-rise
building. In most contexts, these narratives are told among veterinary
professionals as cautionary or educational tales, but vet students also share
the more gruesome legends with non-veterinary friends for their shock value.
This paper,
part of a larger project on veterinary occupational folklore, examines several
of these legends, their uses, and situated meanings—particularly as an
expression of veterinarians’ sometimes conflicted relationships with animals
and the act of euthanasia. I also consider these stories within the larger
context of contemporary legends in general, particularly in relation to what
Diane Goldstein calls “needle-prick narratives” and contamination themes in
general.
BOOK
REVIEWS
The following
eight reviews are reproduced by permission of SAGE Publications, Ltd., London,
Los Angeles, New Delhi, Singapore and Washington, D.C., They come from “Dossier: Rumors and Urban Legends,” edited
by Véronique Campion-Vincent, Diogenes 213
(2006): 147-184. The reviews by Gérald Bronner, Véronique Campion-Vincent,
Jean-Marc Ramos, Jean-Bruno Renard, and Michele Simonsen were translated from
French by Jean Burrell. I want to thank Véronique Campion-Vincent, Diogenes editor Luca Scarantino, and
Hannah Shackley of SAGE Publications for their kind permission to reprint these
reviews.
Adam Burgess, Cellular
Phones, Public Fears and a Culture of Precaution. Cambridge: Cambridge
University Press, 2004.
Why have we included a book whose index
does not contain the term ‘rumour’? Because Adam Burgess’s remarkable work on
public fears in the face of the risks that mobile phones (also called cell
phones) are said to present is a thorough analysis of the social conditions
encouraging expression of the technophobia that is rife nowadays, with the
mushrooming of rumours about the supposed harmful effects of many new
technologies.
Taking the opposite tack to current
received ideas, this courageous book demolishes all the more firmly the
arbitrary theories at the root of the risk culture and the precautionary
principle because it avoids any condemnation of the moralists exploiting risk,
whom no scientific study could convince. In fact fears of mobile phones are not
based on proven scientific facts – the author reminds us that all the
large-scale studies have exonerated them – but on the possible future
appearance of harmful consequences.
The author’s approach is close to moderate
constructionism, according to which social problems are constructed more by
actors than by events. Burgess emphasizes the importance of ‘suspicious
sensibilities vis-à-vis the “contaminations” of modernity’ (p. 16).
Alarmists are quick to accuse reassuring scientific results of being biased
because they are financed by manufacturers thought to be careless of risks to
health; however, it is striking that such questions about actual motives are
never asked of them and they are assumed to be altruistic and irreproachable.
‘The heightened perception of risk appears to be connected with the growth of
individualization and the decline of beliefs, social institutions and
practices’ (p. 28), more than mechanically determined by the state of our
environment.
Then, describing the revolution brought
about by mobile phones, which blur the boundaries between public and private,
work and play, and have become a significant element in the socialization of
teenagers, the book traces the genealogy of these fears along a path from
x-rays, power lines and microwaves up to low-frequency waves of all kinds. A
rapid study of the main routes for the international dissemination of fears
about mobile phones emphasizes the focus on the supposed dangers of masts and
reminds us that these campaigns have had no effect on the increase in the use
of mobiles. The two final chapters return to the culture of precaution
encouraged by the authorities who, in Adam Burgess’s view, have abdicated in
the face of the alarmists, who set themselves up as representative of public opinion
but are in the comfortable situation of not being accountable to those they are
supposed to represent.
This is a book that will make its mark.
However, two criticisms may be advanced. First, a piece of research in which
only English-language sources are cited is bound to be limited when it mentions
non-English-speaking countries. When Adam Burgess states, after a rapid
presentation of a French expert’s 2001 report called the Rapport Zmirou, that
there is no serious concern about mobile phones or masts in France (p. 174), he
passes too swiftly over the successes of organizations battling against the
erection of relay masts (see www.priartem.com) or the activities of politicians
(see www.mouans-sartoux.net/aschieri), leading to the setting up of the Agence
Française de Sécurité Sanitaire de l’Environnement et du
Travail (see www.afsse.fr/ afsse1024). Adam Burgess is well aware of the
significance in France of the case of contaminated blood in the loss of the
authorities’ legitimacy, but he did not find anyone there to analyse the
situation.
This is not the case for Italy, where he
carries out a real analysis of the controversy around Radio Vatican’s masts and
the precautionary measures taken against elettrosmog (pp. 194–203).
Second – and this is only a minor
methodological observation – the abbreviation EMF used from page 6 onwards is
not defined until page 134, which says that it stands for non-ionizing
electromagnetic fields. It does not figure in the list of abbreviations, nor
the index.
Véronique Campion-Vincent
Véronique Campion-Vincent, La Société parano. Théories du complot, menaces et incertitudes. Paris: Payot,
2005.
La
Société parano belongs to the category of useful texts; its
intention is to ‘identify the main lines, current tendencies’ of what are
commonly called conspiracy theories. What are they? – a paranoid universe that
can be defined by phrases like ‘it’s all connected’; ‘nothing happens by
chance’ or ‘things aren’t what they seem’.
This volume will prove useful to all who
are interested in perversions of contemporary thinking; in it they will find a
living museum of the weirdest conspiracy beliefs. It is also useful because the
conspiracy myth is continually changing and could today be an undercover and increasingly
intrusive passenger on our relationship trip with the world.
In Véronique Campion-Vincent’s view
this is in fact one of the specificities of the conspiracy myth’s contemporary
form: when we were thinking it was limited to reactionary thinking, it is on
the contrary rife in all sections of the population and extends beyond
political topics. The second aspect of current conspiracy thinking is imagining
the existence of ‘mega-conspiracies’, plots whose ambitions are thought to be
worldwide. It is as if imaginative themes, like everything else, were becoming
global.
Though they may seem different from one
another, the many examples provided by the book appear to converge on a common
condemnation. A strong impression emerges from the book, which parallels an
underlying concern, that the categories of collective anxiety have altered
during the last few decades. In this overview one example stands out as
emblematic – John F. Kennedy’s assassination (75 percent of Americans said in
1992 that they supported the theory of a conspiracy in that affair). Who was
responsible for that murder? There are different answers: the KKK, people from
outer space, the mafia, etc., but the body that keeps coming to the surface
like a sea-snake is the CIA. The American government agency’s implication is in
fact not fortuitous, it turns up as the
ideal culprit in every plot, since it represents the poisonous figure of American governmental power.
It is at this point that Véronique
Campion-Vincent reveals the full scope and importance of the subject she is
dealing with. She explains that two malevolent
entities emerge from the contemporary imagination concerning
conspiracies: science and the USA. Previously the ideal culprits were deviants
or minorities, in other words, other people. Fantasy fears provide new actors
for the theatre of hate, and these actors could very well be other selves, as
an expression of self-hate, since science, like the USA, is one of the
paradigmatic figures of western contemporary life. It is an idea, suggested by
reading this book, that deserves to be studied further.
In conclusion the author quite accurately
reminds us that chance is the unwanted host of conspiracy theories that claim
to reveal how disparate elements of human history fit together. In a sense the
world’s complexity is always denied in favour of a search for a single cause.
Maybe it is not illegitimate to worry that contemporary thinking sees doubt and
widespread suspicion as a mark of intelligence rather than a weakness of
judgement. And so, rather paradoxically, we feel like quoting Nietzsche, one of
the great figures of the philosophy of suspicion: ‘Let chance come to me.’
Gérald Bronner (gerald.bronner@univ.nancy2.fr)
Véronique Campion-Vincent and Jean-Bruno Renard, De source sûre. Nouvelles rumeurs d’aujourd’hui. Paris:
Payot, 2002.
Legend is presented in this book as a
‘daughter of History impregnated by Myth’
(p. 19). Through this clever phrase we can measure the road travelled
since the late 19th century, when it was possible to read, from the pen of a
disillusioned poet, that to make history live we should ‘kill off legend’
(Catulle Mendès, La Légende du Parnasse Contemporain, Brussels, 1884,
p. 266).
Despite that aphorism legend has lost none
of its vitality. It has conquered new areas and still runs around just as
freely. Rumour is its best representative in the contemporary world. It is a
relatively brief statement which is subject to frequent manipulation along the
chain of transmission. And because it is lightweight the message can be
disseminated very rapidly among the population. Because the spread of
information is facilitated by modern channels of communication, the internet
has become the tool of a new folklore chiefly made up of urban legends. These
rumours of todayare defined by Véronique Campion-Vincent and Jean-Bruno
Renard as ‘anecdotes from modern life, of unknown origin, related as true, but
false or doubtful’ (p. 20). They are connected with belief, whose function is
not to alert individual consciousness
to historical, scientific or objective knowledge of facts. Rumours target group
thinking, which finds in them elements for putting feelings into words and
expressing a socially shared emotional state. Therefore it is important not to
avoid semantic issues when studying rumours because analysis of their content
can help us both to pin down the symbolic dimension of the message and to
understand the reasons for its seductive power.
What do today’s rumours tell us and what
older narrative motifs can we link them with? These are the first questions to
which Véronique Campion-Vincent and Jean-Bruno Renard give us substantial
answers using an exemplary methodology. Having assembled a first corpus in
their previous book on urban legends (Légendes
urbaines. Rumeurs d’aujourd’hui. Paris, 1992 [2002]), they have collected
some new data with a view to drawing up a veritable catalogue raisonnéof
modern folklore. Over several months they gleaned the most diverse messages,
making sure they did not neglect any of the channels on which suspicious
information circulates. Then they worked at separating true from false by
subjecting the content of each to a well-documented evaluation. The results of
their lengthy meticulous study are contained in this book. In it we find the
whole spectrum of fears, desires and temptations that characterize our times,
and also the very varied forms these feelings or tensions can assume in the
discourse of our contemporaries. And so almost 150 rumours with their variants
are laid out before our eyes in carefully arranged boxes. These inset
descriptions often reflect back to us virtual or fantastic worlds modelled on
the internet or dominated by sexual performance. But most frequently it is the
cry of a mind tormented by fears around food, technophobia, urban violence and
the return of wild animals that breaks through; and while some statements
depict fantasy situations or at times even funny ones, other pictures show a
real fascination with the supernatural. This themed review is backed up by a
study of sources and a table of ideas, both of which increase the book’s
academic interest. Reading these we are tempted to conclude that rumour in
cities is seldom a legend sui generis.
Indeed for the authors urban rumour reactivates a familiar narrative motif,
adapting it for a modern situation. Old and new seem to intermingle to produce
a recast version of reality that is more often than not distorted. As the
content of the message borrows as much from the past as from the present, it
might be said that it partakes of a bipolar temporality. This temporal coupling
is the work of an implicit thought process involving symbolic forms, which draw
their raw material from collective memory and imagination to reconstruct the
data the attention is focused on. In other words, cognitive functions that are
attending to a current event at the same time facilitate the ‘return of
cultural elements left behind’ into the field of consciousness. Since the
mental representation of an event does not involve any special effort of
consciousness or reasoning, we can understand more easily that belief in
rumours is unrelated to educational level, as the authors discovered.
Cognitive mediation therefore plays an
essential part in the life of rumours.
It intervenes not only when they are created but also when they are
passed on, modifying the content of messages. And so participants quite
involuntarily alter in their discourse events they may have witnessed or been
told about. The most frequent distortions result from three operations, which
Véronique Campion-Vincent and Jean-Bruno Renard describe most precisely.
There is amplification, which amounts to exaggerating details; transposition,
which is moving information to an unaccustomed context; and reconstruction,
which affects the overall structure of the item. These manipulations explain
the success of urban legends because they allow everyone to graft on personal
elements. However, there is another explanation for their spread. It rests on
the more sociological arguments provided in this book. If rumour arouses so
much interest among the urban population, this is also because of its social
utility. In this case spreading a false piece of information reveals a genuine problem. Sometimes it is even the
way to cope with it. It is true that the anecdote of the radioactive diamonds
sold by the Russian or Albanian mafia repeats the legendary theme of the
evil-bearing necklace (pp. 51–3). But given recent events, this story may be
understood as a symbolic warning of the risk of nuclear pollution, which, since
the Chernobyl disaster, has become one of our contemporaries’ chief
preoccupations. The ideology of security may also have something to do with it,
as is shown by the paragraph devoted to the legend called ‘the compassionate
terrorist’ (pp. 242–8). In this story, traces of which are found in traditional
folklore, a suspicious person warns someone to whom he feels he owes something
about an imminent criminal act he is preparing to commit, so that he/she can
avoid the danger. What should we think of such a rumour resurfacing in French
cities at the very moment when the government was announcing in December 2002
that the ‘Vigipirate’ measures were being strengthened to combat threats of
attack? Whether deliberate or not, the spread of that message, perfectly
synchronized with the preventive measures, was part of the campaign to raise
awareness about the rise in urban violence. From that example we can understand
that the authorities have no interest in putting an end to some rumours. In the
end it matters little to them whether the rumour is false, unlikely or immoral
if it makes their job easier. It is then a combination, legitimized by
circumstances, of rationality and belief, an unnatural marriage that, in the
view of the book’s authors, demonstrates an appreciable development in public behaviour: ‘Scorned
and resisted in the past by self-confident public officials, who expatiated on
the infantilism of an ignorant public, deriding and deploring it, rumours . . .
and the legends that flesh them out, are often listened to today, nay even
respected as legitimate warnings forecasting a disaster which they might help
to limit’ (p. 336). In these circumstances can we really ‘kill off legend’?
Jean-Marc Ramos (jean-marc.ramos@univ-montp3.fr)
Pamela Donovan, No Way
of Knowing: Crime, Urban Legends and the Internet. New York and London: Routledge, 2004.
This study is adapted from a PhD thesis and
stands at the crossroads between
several disciplines: sociology, criminology, communication (study of the
internet, which was still a new medium when the research was being carried out
in 1995–9) and folklore. In her brief preface Pamela Donovan contrasts the
optimistic climate then with the climate of pessimism and general crisis that
followed the 9/11 attacks.
In her introduction the reader learns that
the study arose out of three questions posed by Pamela Donovan on: (1) the
relevance and fundamental truth that rumours – at first sight an ancient folk
genre – still have for many people (pp. vii–viii). Indeed, contrary to
forecasts common in the 1950s and 1960s, television, media ubiquity and globalization have by no means made
rumours and urban legends disappear. In particular, legends about crime play a
significant, though non-institutionalized, part in 21st-century societies (p.
5). (2) Differences between the messages put out by legends about crime and institutionalized
information on crime (p. 5). (3) The truth status accorded to legends about
crime (p. 6). The analysis is based on observation of discussions between
supporters and opponents of the veracity of crime legends in the discussion
forums on the alt.folklore.urban website, which was the most active site for
the study of urban legends at the time of the research.
The analysis was backed up by
questionnaires and interviews and examination of press articles and academic
studies of three crime legends. They were selected because they are old and
have been directly denied in the media and by the authorities. The cases are of
violent crimes committed against people, which arouse dramatic reactions very
different from the reactions to crimes against
property (p. 7).
Following Linda Dégh (Legend and Belief, 2001, reviewed in this dossier) and Tamotsu
Shibutani (Improvised News, 1966),
Pamela Donovan sees the legend as a ‘public conversation’ involving not only
the text of the legend but also the reactions of the supporters and opponents
of its veracity, as well as those of the authorities. The meaning and truth
status of a rumour or legend are the result of a ‘group transaction’
continually being negotiated by those who recount and discuss them (p. 9).
Pamela Donovan rules out a sterile quest for the origins of these crime
legends, which cannot be attributed to malicious operators, but asks questions
about the modes of believing in their veracity and the links between the
legends and fears of violent crime or
the very widespread feeling of being exposed to danger in the present-day
world. (pp. 10–11).
The case studies deal with three crime
legends, which take up the next three
chapters:
• snuff movies
– the legend states that real murders have been shot and sold for a very high
price to aficionados of arousing films, whether as films, videos on cassette or online
• organ thefts
– more often than not the legend features young male victims who wake up in a
hotel room minus a kidney (or even both) having been drugged by a seductive
blonde. These versions circulate in rich countries (and differ from the
versions in poor countries, where the victims are very young, adopted or street
children)
• kidnappings
– the legend has women and children kidnapped at random in shops, malls, or
amusement parks in order to force them into prostitution.
The legend about snuff movies appeared in
the USA in the late 1960s. It was taken up again in the mid-1970s by spokesmen
for virtue: first moral crusaders saying
that snuff movies were the ultimate and logical form of pornography,
then radical feminists who also considered their existence logical in a macho
world polluted by pornography, where women were treated as sex objects.
Newspaper investigations, often dealing with serial killers, also say today
that this legend is true and (this is one of its main features) it has
generated an impressive number of fictions (novels and films). It is the legend
that is most discussed in the groups observed and those who criticize its
content often use an extended cognate definition of it to include films of
extreme violence – collections of executions, torture, bloody accidents – and
sadomasochistic pornography, which really do exist. Like certain feminist
moralists, believers frequently say that it is impossible to know whether snuff
movies exist or not, so ambiguity persists. In fact this view, which is found
in the three cases studied, gives the book its title. Its protective function
is obvious.
As for the legend about kidney thefts,
people are lukewarm believers and it is the sceptics who are the moralists.
They stress the damaging effects of such stories on the donations needed for sick people awaiting transplants. In the
American context the legend probably allows anxieties to be expressed about a
very high-quality medical system that
is fully accessible only to those who have sufficient means.
We refer readers to Pamela Donovan’s
article in this issue of Diogenes –‘How Idle is Idle Talk?’ – both for the
presentation of the third case studied and for the study of the forms of belief
and scepticism that take up the following three chapters.
The last chapter stresses the function of
these crime legends. They tame the fear of becoming a victim by describing
organized crime as extremely complex and ever present, but saying that we can
always protect ourselves with the help of the knowledge provided by legends,
knowledge that circulates in familiar channels. The relationship between the
‘official discourse’ of the news and the mass fictions transmitted by the media
on the one hand and the ‘ordinary discourse’ of crime legends and folklore on
the other is more complex than we thought: the world of folklore is not a
cut-off romantic refuge but reflects and interacts with the media world.
Crime legends, which display many archaic
features, among them the omnipotence accorded to the agents of evil, are
nevertheless rational and their supporters insist on their veracity, appealing
to many authorities (hospitals, police, journalists) to back up what they say.
Knowledge passed on is akin to a protective shield against a world of anarchy
and widespread selfishness. That knowledge remains relatively impregnable to
sceptics’ attacks because it carries meaning.
This innovative study is written in a dense
but agreeable style.
Véronique Campion-Vincent
Pascal Froissart, La
Rumeur, histoire et fantasmes. Paris: Belin, 2002.
Pascal Froissart’s book fills an important
gap in a research field that is otherwise crowded. In fact this volume is not
another study of rumour but a book on works about rumours: the author attempts
to define the conditions for the possibility of the study of rumours, its
assumptions, its instrumentalizing or ideological errors, in other words a veritable
epistemology of rumour studies. Original and intelligent, Froissart’s book
scratches ‘rumorologists’ where they itch!
The work unfolds following two
complementary approaches: part 1, which is diachronic, is a ‘pre-Allport &
Postman’ archaeology that digs up studies of rumour before 1945; part 2, which
is synchronic, draws up a critical typology of research hypotheses related to
rumour (rumour is false; rumour contains a hidden message; rumour has to be
controlled).
Part 1 has the merit of presenting and
analysing little-known work, though Allport and Postman, Rosnow and Shibutani
cite these forerunners, and the
historian of rumour Hans-Joachim Neubauer mentions them in his book Fama. Eine Geschichte des Gerüchts
(Berlin: Berlin Verlag, 1998, Eng. trans.: The Rumour. A Cultural History,
London: Free Association Books, 1999). Froissart reminds us of Louis William
Stern’s (1902) work on the linear, degraded transmission of a message – already
noting omission, addition and alteration mechanisms – of work by Rosa Oppenheim
(1911) on a press rumour, by Frederick Bartlett (1920) experimenting with the
ability to recall folktales and drawings, by Clifford Kirkpatrick (1932) modifying Stern’s methodology protocol by
eliminating the intermediary role of the experimenter, who became just an
observer of successive transmissions.
Froissart’s aim is to highlight the
emergence of a concept, that of ‘rumour’, ‘a
category created . . . recently which is a nonsense when applied in that
way before a certain date’ (p. 51). If the old notions of ‘rumour in
circulation’ or ‘reputation’ are ignored in favour of the exclusive idea of
‘distorted message’, Froissart goes further still by suggesting that rumour is
a false concept, vague, often contradictorily defined (for instance, reduction
and the ‘snowball’ effect) and covering a multiplicity of phenomena. A
specialist in information and communication science, the author stresses the
crucial role of the mass media in disseminating and even creating rumours, so
contesting the traditional idea of ‘word-of-mouth’.
Froissart rightly criticizes an
essentialist conception of rumour – which matches a word with an eternal
reality – but in doing so he falls quite naturally into the opposite extreme,
nominalism, which says a word corresponds only to a conventional reality, the
mind’s view. To say it is impossible to talk of rumour before the word appeared
(‘rumour became a reality’, p. 63) would mean, to caricature, that universal
attraction, the electron and chromosomes did not exist before the words
appeared! Rumour is no more nor less a false concept than all the ideas in the
human sciences – for example, intelligence, the unconscious, social class –
subjects of constant debate and constant re-evaluation.
In Part 2 the first theory discussed is
‘rumorography or the precision fantasy’. Froissart invites researchers to show
modesty on the question of the truth of rumours, condemning ‘rumorologists’
abuse of their position of authority: they
pretend to tell the truth regardless of the process that leads to truth
and is far from simple to follow’ (p. 151). They often forget they are not the
ones who hold the absolute truth, but experts putting forward a relative truth.
The author catches Allport and Postman in their own trap, revealing that one of
the ‘realistic’ illustrations used by the American psychologists in their
experiments on transmitting information contains a crude error: two road signs
side by side say ‘Cherbourg 50 km’ and ‘Paris 21.5 km’, a bizarre detail since
the two cities are 332 km apart! But this
anecdote is
emblematic: in order to criticize the pseudo-real Froissart has to rely on
another ‘real’ seen as truer than the first. The relativist position, which
denies the possibility of establishing true and false (‘impossible veracity’,
p. 137), is untenable and would end by giving up on distinguishing between
correct and incorrect information.
The second theory, ‘rumourancy’ – a purist
would have preferred ‘rumouromancy’ on the terminological model of the
‘mancies’ or arts of divination such as
cartomancy, chiromancy, necromancy – is the propensity of researchers to
interpret rumours, to unveil their ‘hidden message’. We are happy to follow the
author in his ‘criticism of the single meaning’ (p. 182) and his suspicion of
symbolic systems ‘steamrollered’ onto rumour, as is often the case with
psychoanalytical interpretations. The author himself does not avoid dodgy
interpretations: what are we to think of the provocative hypothesis, on
scarcely any foundation, that the rumour studied by Jung telling of intimate
relations between a teenage girl and her teacher concealed a story of sexual
abuse (p. 178)? We could not subscribe to the statement that ‘there are as many
interpretations as speakers [and] rumorologists’ (p. 186). This is to forget that interpretation does not arise
from individual whim but from a search for symbolic coherence, which is backed
up not only by the rumour’s content but also by the paratext, the sociocultural
context, the militant use of the rumour by the
people transmitting it. As Jean-Michel Berthelot clearly demonstrated in
his epistemological study of sociology, the hermeneutic paradigm is just as
valid as a way of understanding society as causal or dialectical paradigms
(L’Intelligence du social, Paris: PUF, 1990).
The third theory, ‘rumorocracy or the
fantasy of control’, criticizes the medical metaphor comparing rumour to an
epidemic caused by a virus or microbe, and the illusion of measures for
combating rumours. Froissart emphasizes the vanity of mathematical models for
the spread of rumour, the error in thinking that undifferentiated subjects
carry rumours or that they are spread mainly in popular and poorly educated circles, and finally the
ineffectiveness of denial: all this has been clearly demonstrated but, pace the
author, by studies of rumour themselves. It is easy to criticize the baroque
herpetological metaphors (the typology of rumours corresponding to kinds of
snakebite, depending on whether the prey is killed by a jet of poison,
gradually paralysed or swallowed alive) or entomological ones (rumour like
insects is said to go through three stages: larva, nymph and imago) presented
by Françoise Reumaux as an ‘outline for a theory of rumours’, but
Froissart ignores the theoretical and methodological contribution made by the
modelling of rumour by Michel-Louis Rouquette in the 1990s, around the concepts
of involvement, attribution, negativity and instability. All three concepts are
absent from Froissart’s book. He mistakenly writes that experiments on the
linear transmission of rumours only measure recall ability (p. 121). This is to
neglect studies which show that memory is not the only factor operating in the
process of message reduction: reproduction of details is better when subjects
have a ‘neutral’ relationship with the message than when they feel involved
(M.-L. Rouquette et al., ‘Influence de la pertinence et de la structure
sous-jacente sur la mémorisation des énoncés’, Bulletin de Psychologie, vol. XXX, 1976,
pp. 59–64).
For the requirements of his demonstration
Froissart writes about ‘rumorology’, the (pseudo-)science of rumours, but this
amusing neologism is a rhetorical effect since there is no discipline or
specialization with that name. As I have written elsewhere, it is lucky for the
study of rumours that it is connected to many disciplines (sociology,
psychology, folklore, communication, history and so on), so that none of them
can claim a monopoly.
Froissart’s book, which will be enjoyed by
all those specializing in rumour, is a salutary critique of the work being done
in that research area. However, it would be ridiculous to conclude from it that
no research can be carried out on the subject. Pascal Froissart himself has
written a fine monograph on an African rumour that stands comparison with the
most traditional research (‘La rumeur du chien’, in F. Reumaux, ed., Les Oies du Capitole ou les raisons de la rumeur, Paris: CNRS Editions, 1999,
pp. 105–20). Though he denies it, Froissart is certainly interested in the
veracity of the rumour (he encourages his journalism students to investigate
events and he cites the police report on the case) and he attempts an
interpretation of it in terms of social symbolism (‘The rumour about the dog is
the best illustration of these social tensions’, p. 115).
Finally it is not the smallest virtue of
Froissart’s book that it offers innovative and illuminating approaches to the
social representation of rumours: a bibliometry of works on rumour, a study of
metaphors for rumour, analysis of the iconic figurations of rumour (for
instance, Norman Rockwell’s famous drawing). Pascal Froissart’s excellent
website, a true French-language ‘portal’ for the study of rumours, reflects
this richness and intellectual curiosity:
<http://pascalfroissart.online.fr>.
Jean-Bruno Renard
Bengt af Klintberg, Glitterspray
och 99 andra klintbergare. Stockholm: Atlantis, 2005.
The title of this book, which could be
translated as ‘Glitterspray and 99 Other Klintbergers’, shows the extent to
which urban legends are associated with the
folklorist Bengt af Klintberg in the minds of the Swedish public. The
common noun derived from his surname has already found a place in the
supplement to the Swedish National Encyclopedia: ‘ “klintbergare”, after Bengt
af Klintberg, popular name for a modern travelling kind of legend that many
people consider to be true’. The fact is that for about 30 years now the
author, who specializes in traditional as well as modern legends, has been
systematically collecting and analysing the urban legends going around in
Sweden. His first two collections of urban legends, Rottan i pizzan (The rat in the pizza), 1986, and Den stulna nyuren (The stolen kidney),
1994, had already made his name familiar to the public. But it was particularly
the radio programme Folkminnen, which
he presented with Christina Mattsson from 1990 to 2004, that made him famous.
The legends contained in Glitterspray
were provided by readers’ letters, radio listeners’ contributions and comments collected
at conferences all over Sweden. Furthermore this third collection, unlike the
two previous ones, also includes legends spread on the internet.
Glitterspray comprises 100 urban legends,
each one represented by a full version (around a fifth of the collection),
followed by comments (about four-fifths). Nearly all the genre’s common themes
are represented: sex, scatology, crime, happy or unhappy accidents, disasters,
exotic foods, modern technologies, terrorism, etc. As the author emphasizes, most
of these legends are also in circulation in the rest of the western world. Some
are great classics, whether relatively recent, like ‘The two stolen kidneys’
(p. 10), very recent, like ‘The grateful terrorist’, or with a very long
history, like ‘The runaway mother-in-law’ (p. 11).
However, there are a few exceptions to the
international character of Glitterspray’s
repertoire. For example, legends about the sinking of the Estonia, which went
down in the waters of the Baltic in the space of an hour in 1994, killing 859
passengers, are of necessity known in Scandinavia especially. Some of them
began to go around in the days following the disaster, others were still in
circulation six months later. The oldest, which tells how a passenger’s widow
got a phone call from her husband who was shut in his cabin and described the
water rising, then was abruptly interrupted, is a fiction in Klintberg’s
opinion. The details have never been corroborated by anyone close to those who
drowned and are technically well-nigh impossible. But they are extremely
similar to the stories that did the rounds about the planes involved in the
9/11 attacks.
Other legends exploit the well-known motif
of the accident avoided by a chance event or providence: a lorry-driver is late
and arrives two minutes after the ship has sailed; another is stopped for
speeding, has his licence withdrawn and cannot sail. Another legend has the
second-in-command surviving but then crossed off the list of survivors by the
ship’s owners to stop him revealing compromising details about the Estonia’s
defective safety. Other, more sinister, legends explain the shipwreck as an act
deliberately carried out by the Russian mafia, who preferred to see the ship
sink rather than have its cargo of cocaine confiscated by the police and the
culprits unmasked; or even by the Swedish state, to drown traces of
radioactivity from a top-secret cargo.
It is clear that even though legends about the Estonia circulate only in
Scandinavia, the motifs in these stories and the psychological processes that
produced them are fairly universal.
Each type of legend is represented by one
of its versions, reproduced in full not just in summary, apparently in the
informant’s very words. This means that the author, without undertaking an
extended stylistic analysis which the size of the repertoire would not allow,
can make valuable observations on the gradual crystallization of the narratives
into a more dramatic form as they are passed on.
Not only does Klintberg indicate precisely
his informants’ names and geographical provenance, he also notes their
certainties or doubts about the story they are telling. In my view, that may be
this book’s most valuable contribution. We must alter the far too simplistic
received idea that legends are fictional stories that people believe are true.
It would be more accurate to say that the legend is a narrative so composed
that the issue of the veracity of the events described is relevant, unlike a
funny story for instance. As Marie-Louise Tenèze has appositely expressed
it, the legend has meaning only in the discourse resulting from it: a discourse
that has to do, not only with the lessons to be drawn from the events in the
story, but also the degree of faith to be placed in it. It is clear that the
line between a particular funny story and a particular urban legend, for
example, is not related to their content, which may often be identical, but to
the attitude of the speaker and audience to them: should we laugh or should we
comment?
Klintberg correctly remarks that an urban
legend – which in Scandinavian languages is called vandrehistorie, that is,
‘wandering story’ – is not necessarily fictional. It may very well be based on
a true event which was impressive enough to give rise to a dramatized form and
thus to be passed on orally. In this regard we should note a definite
development in the public’s attitude to urban legends. Around 20 years ago,
before the word and the concept became commonly known, people tended to be too
credulous. Nowadays they tend to be too suspicious. Though Klintberg, in common
with all those specializing in urban legends, sometimes has to disabuse
informants by proving to them that their story is a ‘wandering story’
without foundation in reality, he is
occasionally forced to take the opposite course, for instance in the case of
‘Kevin Costner’s au-pair’ (p. 71). A Swedish girl who wanted to work for an
American family contacted the ‘Smiths’. But when she arrived she realized she
had been hired by the famous actor Kevin Costner, who had used the pseudonym to
begin with in order to ensure that he was taking on a girl who was serious.
Klintberg’s first informant in 1993 thought this story, which had happened to
the daughter of an old classmate’s friend, was suspicious: it was like an
urban legend. Since then Klintberg has
received 15 versions of the same legend and considers it is based on a genuine
event. First, it is only attested in Sweden. Second, other details in the first
version – the girl’s first name, where she lived, the final comment of her
mother, who had never heard of Kevin Costner – disappear in subsequent
versions, which on the other hand give the story a more dramatic form.
Personally I would add another argument in favour of the likely truth of the
initial event. Even in its final phase the narrative is only imperfectly
‘folklorized’, it has not generated any variants as to the employer’s real
identity. But a folklore text by definition generates variants. In an entirely
fictional urban legend we would expect similar stories also to feature Tom
Cruise, Brad Pitt or any other teenage idol.
The comments of Glitterspray’s author especially concern the likely veracity of the
events related and the genealogy and transmission of Swedish legends and the
existence of parallels in the USA and Europe, mainly Britain, Germany and
France. But the issue of the meaning of these urban legends and the
psychological or sociological reasons that encourage their emergence is dealt
with too, though more succinctly.
Michèle Simonsen (simonsen.michele@gmail.com)
Margarita Zires, Voz,
texto e imagen en interacción. El rumor de los pitufos. Mexico:
Miguel Angel Porrúa and Universidad Autónoma Metropolitana
Xochimilco, 2001.
The rumours, legends, stories and messages
communicated through the media constitute a complex network of texts that are
ever-present in our modern society. In the book Voz, texto e imagen en interacción. El rumor de los pitufos (Voice, text and image in
interaction: the Smurf rumour), Margarita Zires analyses the different versions
of a rumour that circulated in Mexico in the 1980s. According to the rumour,
Smurf figures (that is, the characters of the television show) would come to
life and kill children.
Based on an exhaustive amount of research,
the author gives us an understanding of the cultural dimension of the rumour,
through the formulation of a theoretical methodological approach that captures
the complex process of group communication that, depending on the cultural
context, facilitates the production and transformation of rumours.
Rumours, according to Zires, are
collective, group phenomena that travel through social groups and sometimes
even from one group context to another. By studying the rumours in a given
society, one may be able to discern the society’s various ‘cultural fabrics’ as
well as their often differing standards for verisimilitude. According to the
author, the cultural standards for establishing the verisimilitude of the
different versions of a rumour in
different cultural contexts are the result of the specific oral, written or
audiovisual discourses that circulate within each particular context.
One of the more salient aspects of this
work is the vast amount of empirical research undertaken by the author and her
thorough analysis of the various versions of one basic rumour that circulated
in very different cultural contexts. To this end, she used a broad variety of
methodological instruments, the focal point of which are the group interviews
she conducted with children from both urban and semi-rural environments. She
also includes analyses of television programmes; texts written by the children
themselves; questionnaires; field observations; analysis of statistical data
and individual interviews with various informants.
By comparing the rumour in three different
cultural contexts, the author offers a broad analytical perspective. The first
context she studies is Nezahualcóyotl, a marginal and underprivileged
town incorporated into the metropolitan area of Mexico City, where audiovisual
media have a high impact, and print media a relatively low impact on the
population. The second context, El Pedregal, is a residential area of Mexico
City with a population that enjoys high socio-economic status. There, print
culture is as powerful an influence as audiovisual culture. The third and
final cultural context is Valladolid, a
semi-urban village 200 kilometres from the city of Mérida, in the
Yucatan, where the socio-economic conditions might be characterized as
somewhere in the middle range. This region was selected for study because of
its strong identification with Mayan traditions and culture, and the relatively
weak influence of audiovisual and print-related culture among its population.
Based on the material gathered in
interviews and surveys, the author focused on specific versions of the Smurf
rumour in each cultural context. In each context, Zires presents an exhaustive
analysis of the stories she heard and, most especially, of certain associations
that elucidated a great deal about the realm of children and their stories,
which in turn allowed her to extract a variety of definitions of verisimilitude.
In the case of Nezahualcóyotl, the
children talked a lot about supernatural occurrences, which were clearly
related to the discourses of popular religion, popularly held beliefs, and
tales of terror and mystery. A number of different stories emerged from this
context, such as the ‘Smurf apparition’, the ‘spiteful Smurf’ and the ‘Smurf
possessed by the devil’, the associations of which establish a relationship
with a collection of beliefs regarding
magic, witchcraft, and the power of God, the devil, the Virgin and the dead. In
this context, the rumour became so widespread that several bonfires of Smurf
figures were lit in the community.
In the case of the children from the area
of El Pedregal, the rumour bore no verisimilitude at all. In this context what
predominated was a tendency toward rationalist thought that manifested a
rejection of the notion of murderous Smurfs. Despite this, however, the
children in this area were well aware of the different versions of the rumour.
Some children even expressed mocking, scornful attitudes toward those children
who believed the rumour to be plausible. The children in El Pedregal ascribed a
certain level of prestige to written documents, reading and writing, whereas
they held television in lower esteem. The only version of the rumour that
attained any level of credibility among this group was the story of the ‘robot
Smurf’. In this sense we can see how the figure in question only acquired
verisimilitude if it was closely linked to the application of technological
advances. The myth regarding the unlimited possibilities of science and
technology was quite prevalent in this particular cultural medium.
The first and most notable aspect of the
case of the children in Valladolid, in the Yucatan, was the sheer volume of
stories they produced. In the oral narrative that emerged from this context, it
is possible to discern elements of a pre-hispanic, Mayan indigenous discourse
as well as elements of a popular Catholic religious discourse with Mayan
touches. In this context, the author listened as the children talked about
rumours of an ‘Alux smurf” or an ‘X-tabay smurf’, both of which are related to
characters from Mayan legends which, in turn, are associated with a great many
characters such as the wolf-man, the medusa, the fairy, the vampire, the
sprite, the devil, and other religious figures. These characters tended to
exhibit characteristics similar to those of characters from the Mayan legends,
or at least had found themselves similar contexts.
Beyond simply pointing out certain aspects
of the cultural heterogeneity that characterizes contemporary Mexican society,
the author also considers aspects that have, until now, largely been overlooked
by the macro-structural perspectives that fail to consider the particularities
of local logics of cultural production. For this reason, Zires’ book is truly an ideal source for gaining access
to the oral cultures of contemporary Mexico.
Reyna Sánchez Estévez (Rsanchez@correo.xoc.uam.mx)
Margarita Zires, Del
rumor al tejido cultural y saber político. Mexico: Universidad
Autónoma Metropolitana-Xochimilco, 2001.
More than 15 years of theoretical and
empirical research on rumour has gone into the writing of Del rumor al tejido
cultural y saber político (From rumour to cultural fabric and political
knowledge). The topic of rumour had not been very closely examined in Mexico
and Latin America until author Margarita Zires began her studies in the field.
The book is divided into two main sections.
In the first four chapters, through the presentation, discussion and critical
analysis of the most important research carried out to date on rumours in
different social disciplines, the author weaves together a theoretical
reflection through which she contests the instrumental and unidirectional
notions of communication. These notions are what gave rise to the concept of
the rumour as a false, negative and downmarket form of communication. Margarita
Zires, however, offers us a new perspective by transforming the aforementioned
notion of the rumour into something far broader, redefining it as a form of
oral communication that exists through its interaction with other forms of
mediated communication, as a kind of space for the collective interaction,
discussion, formulation and creation of new social meanings.
In the first chapter, based on a critical
analysis of the classic studies that associate rumour with the distortion of
reality and political propaganda, and with the aid of the Foucaultian
perception of power, Margarita Zires formulates her own perspective regarding
the political dimension of the rumour.
In the second chapter, the author analyses
the cultural dimension of rumour. To this end, she reconsiders and criticizes
the works of functionalist sociologists, social psychologists, structural
anthropologists and psychoanalysts. The author concludes that the question of
what is true and what is false are not her primary concerns. What she is most
interested in are the standards of verisimilitude and the logics of narrative
production in different socio-cultural and temporo-spatial contexts.
From the author’s perspective, rumours
serve not only to analyse cultural constants, they also express contradictions
and constitute an exceptionally valuable space for studying the multiplicity of
perspectives – sometimes convergent but often contrary – that allow the
researcher to identify cultural differences.
In the third chapter Margarita Zires
analyses the specificity of the rumour as a form of oral, collective and
anonymous communications. The rumour is an oral product that circulates through
word of mouth, is produced in institutional interstices, and transmitted
through informal channels of communication. In the fourth chapter, the author
concludes the first part of her book with a theoretical methodological proposal
for approaching the
rumour as an
oral communication phenomenon.
In addition to its
theoretical-methodological contributions, Zires’ text has historical value, for
it offers a record of various rumours that were in circulation in Mexico during
the latter third of the 20th century: rumours, myths and contemporary legends that express different ways of seeing
and interpreting the world. Thanks to this book, we can appreciate a society’s
myriad ruminations in all their complexity, and understand that discursive
fabric that lends substance, density, meaning and foundation to the ways in
which different social groups in Mexico think and live.
In the second part of the book the author
presents three cases considered to be paradigmatic, in order to understand the
different dimensions of the rumour. Through the rumours that circulated in 1994
regarding the murder of the Institutional Revolutionary Party’s candidate for
the presidency of Mexico, the author offers an analysis of the political
dimension of the rumour. Through her analysis of the different versions of the
rumours that emerged following Colosio’s murder, the author underscores the
processes of verbal interaction that gave rise to various different social
meanings ascribed to the image of the government in general, and certain
politicians in particular. This analysis, as such, also reveals the
interviewees’ impressions of their own capacity for social action and
intervention as political subjects. The discourses present very different
definitions of politics and its scope: some are quite categorical whereas
others are more tentative and malleable. They also express desires, hopes,
fears, values and beliefs in the very process of their creation, formulation
and transformation.
On another note, through analysis of the
various versions of the Smurf and Chupacabras (Goatsuckers) rumours, the author
offers an analysis of the cultural dimension of the rumour through an analysis
of the discursive mechanisms and norms governing the social construction of
verisimilitude. The stories recounted by the people interviewed by the author
reveal the voices of different social institutions – religion, science, popular
culture – in constant dialogue with one another. In the very act of recounting
a story, the storytellers reproduce the voices of the culture that informs
them, and they confront those voices, criticizing or recreating them to give
meaning to their actions, to create new meanings, and to recreate or reproduce
old ones.
From my perspective the book Del rumor al tejido cultural y saber
político should be mandatory reading for anyone who is interested in
what is commonly called ‘public opinion’, for it is far more than a mere study
of rumours; this work is an analysis of the various forms in which new social
(political and/or cultural) meanings are created, formulated and learned.
This book has the great virtue of
presenting both the author’s discoveries (achieved through an exhaustive
research process) and her research method. As we read this book, we can
experience the dialogue that the author establishes not only with other
researchers of rumour but with several generations of students, still going
through the education process, with whom she has carried out a serious,
meticulous and rigorous group investigation.
Ma. Del Carmen de la Peza (cdelapeza@mexis.com)
REMINDER
Now would be a good time to check
whether your membership is up-to-date. To renew your membership, send a check
made out to "ISCLR" for US$40.00, UK£20, CAN $42.50, or E30 to Mikel
J. Koven, Arts, Humanities and Social Science, University of Worcester, Henwick
Grove, Worcester WR2 6AJ, UK. Thanks very much for your support of ISCLR!
FOAFtale News (FTN)
is the newsletter of the International Society for Contemporary Legend
Research. We study "modern" and "urban" legends, and also
any legend circulating actively. To join, send a cheque made out to
"ISCLR" for US$40.00 or UK£20 to Mikel J. Koven, AHSS, University of
Worcester, Henwick Grove, Worcester WR2 6AJ, UK. Institutional rates available
upon request. Members also receive Contemporary Legend, a refereed
academic journal. Some back issues of FTN are available on-line at
http://www.folklore.ee/FOAFtale.
FOAFtale News is indexed
in the MLA Bibliography.
This newsletter is called FOAFtale News for the
jocular term current among legend scholars for over twenty years. The term
"foaf" was introduced by Rodney Dale (in his 1978 book, The
Tumour in the Whale) for an oft-attributed but anonymous source of
contemporary legends: a "friend of a friend." Dale pointed out that
contemporary legends always seemed to be about someone just two or three steps
from the teller — a boyfriend’s cousin, a co‑worker’s aunt, or a neighbor
of the teller’s mechanic. "Foaf" became a popular term at the
Sheffield legend conferences in the 1980s. It was only a short step to the pun
"foaftale," a step taken by a yet-anonymous wag.
The opinions expressed in FOAFtale News are
those of the authors and do not in any necessary way represent those of the
editor, the contributors, the International Society for Contemporary Legend
Research, its Council, or its members.
ISCLR
users' group isclr@folklore.ee
ISCLR
website http://www2.hn.pau.edu
ISSN 1026-1001
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[1] This is not to say that folklorists, and specifically legend
scholars, have not addressed the socio-political relations and landscapes in
which legends and rumors are emergent and the social anxieties they address;
many legend scholars have done this, too many to note in a short abstract.