Nadezhda Rychkova

Nadezhda Rychkova is an Associate Professor at the Kazan National Research Technological University, chair of management and entrepreneurial activity. Area of her scientific interests – the study of ethnoses of the Volga-Ural region, their cultural traditions, ethnic and cultural models of consumer behavior. Past work has been associated with the study of the consumer practices of the ethnoses of Tatarstan. Her current work connected with the analysis of the ethno-cultural potential of the rural settlements. She is the author of 3 monographs, the last of which is Religious determinants of the food culture of urban Muslims (Kazan, 2018; in collaboration with G. Stolyarova and S. Rychkov).